Ovando_Fashion_week

I Dream of Fashion Week

New York Fashion Week is always such a captivating experience: the adrenaline in the styling room; the new breakthrough designer sends his models down the catwalk for the first time; the chic after-party is ignited with conversation of Ms.  Wintour’s favorite look. If fashion week shows us anything, it’s certainly the fact that fashion is just as purposeful as it is ephemeral. Indeed, there is “An Ever Changing Face of Beauty.”

Ovando_Fashion_week_Solve-Sundsbro

Such is the premise of fashion photographer Sølve Sundsbø’s video installation which premiered at the Park Avenue Armory on February 14th, organized by W Magazine and P&G Prestige.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

Sundsbø aims not only to capture still images of the beauties beyond the lens, but to also bring them to life and imbue them with story and character. Some might even argue that beauty and inspiration are easy to find, but it’s the process of translating this into a living piece of work that presents the challenge, be it a clothing collection, an art installation, or even a floral composition.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

Ovando was honored to be a part of the evening and to have an opportunity to showcase the fruits of our inspiration-to-creation process. Working off of the psychedelic blend of male and female body parts accented with blooming flowers, tree branches and fire, we aimed for something that spoke both to the femininity and masculinity of Sundsbø’s work as well as the fervor of his images.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

We decided to pair a brawny aubergine against fuchsia and violet highlights to convey the interdependent yet juxtaposed relations of male and female. Highlighting these compositions with the seductive hue of candlelight made for a truly enchanting evening.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

As they say, a picture is worth a thousand words.

Photos by Billy Farrell Agency