New York Fashion Week is always such a captivating experience: the meticulous choosing of models, the adrenaline in the styling room, the breakthrough designers sending their first collections down the runway, chic after-parties lit with conversations of Anna Wintour’s choice seasonal looks. If fashion week shows us anything, it’s certainly that the latest trends are just as purposeful as they are inspired. Such is the vision of Ovando projects for Spring/Summer 2014 shows and presentations: the tender nature of flowers and plantlife to thrive in special seasons.
This year, we aimed not only to flatter the beauties appearing through the lens, but to imbue them with multifaceted life. Some may argue inspiration can be found easily, but the process of translation into fashion collections, artworks, floral composition, and event designs into innovative living art is an exciting challenge.
This Fashion Week, Ovando was honored to be a part of three stunning Fashion Week displays: Kate Spade Spring/Summer 2014 Presentation, Houghton Spring/Summer 2014 Runway Show, and Naeem Kahn Spring/Summer 2014 Runway Show.
All three projects were sparked by an inspiration of the natural fragrances in the open air (very much Dia de Campo). Kate Spade boasted a scenic Versailles boxwood garden-party atmosphere where models, styled by Brad Goreski, encircled the space on lush green elevated stages.
The Houghton and Naeem Kahn Spring/Summer 2014 Runway lines featured large scale live walls with floral and plantlife elements. The Hougton show, hosted at the Standard Hotel in the Meatpacking District, created a natural organic texture to the presentation set to the open sky.
Flattering Naeem Khan’s latest line, a raw installation of tropical florals complimented an array of some of the most stunning models in all of Fashion Week. Topping the collection, a debut wedding dress was presented a new line of wedding gowns, elevated by a bright red Ovando bouquet.
We commend all of the successes of the Spring/Summer 2014 Fashion Week designers this year! A picture may be worth a thousand words, but the awe of Fashion Week can render you speechless.