In our humble opinion, there are only a few floral design publications that capture the crucial inside scoop on the industry: in other words, the point of intersection between the designer’s art and business. Behold Floral Design Magazine, the New Zealand publication that speaks to floral design enthusiasts and industry veterans alike, covering an array of topics including everything from do-it-yourself to marketing strategies to seasonal trends.
The publication has always been a go-to source for industry insights and inspiration for Ovando, hence why we were so honored to be profiled in the March 2012 issue.
The in-depth feature explores Ovando’s design philosophy as well as some of our many other focus areas, including installations, artist partnerships, and a few fun step-by-step flower recipes!
The March issue also highlights select international designers and dives into the ways in which the industry has begun to harness technology and media. (Case in point, the fantastic ebook by Sarah Wilkinson of Sinikka Floral Design. We admit: the thought has crossed our minds. You’ll just have to stay tuned and see…)
And, in the interim, you can download the March issue of Floral Design Magazine right here. It’s a great read and a fun, dynamic industry to follow!