Love from O Magazine


It’s true: we are hopelessly in love with O magazine. So you can imagine our delight when O magazine publicly proclaimed their love for our Valentine Irresistible luxury gift set in their February issue.

The fresh cut rose arrangement is paired with Ovando’s Rosa Mexicana candle, composed in our signature sleek glasses vase, for a gift that is fabulously beautiful and fragrant.


It’s so wonderful to share a little love on Valentine’s Day…and, in the words of O, “Say it with flowers.”

The 2012 BOFFO Showhouse Ovando

The 2012 BOFFO Showhouse

Can you imagine coming home each night to the colors and textures of nature, or, by contrast, to a bedroom that holds a virtual bed? This year’s BOFFO Showhouse brought together artists and designers with the precise purpose of redefining possibilities on interior space, as fashioned according to four distinct themes: Nature, Future, Work and Play.

The 2012 BOFFO Showhouse Ovando1

The 2012 BOFFO Showhouse Ovando2


Each theme was conjured in the physical space of a bi-level apartment in the Madison Jackson building of the Lower East Side and, certainly, each 1300 square foot allotment pushed beyond the notion of contemporary living and interior design. Apartments instead offered a glimpse into what could be:

FUTURE: reveals a distant evolution of domestic lifestyle.

WORK: focuses on productivity both mentally and physically.

PLAY: allows for rules of behavior to be mitigated and rules of play to be reinforced.

NATURE: brings sensations of the exterior world to the interior world.

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Ovando collaborated with brilliant designers to create a Nature room that introduced a tropical forest-like atmosphere. BOFFO guests stepped into a world where furry chairs, wooden tables, and Ovando’s floating trees offered a sense of mystical escape.

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And while this year’s showcase ended on June 4th, the sentiments evoked will endure for some time longer. A tremendous thanks to BOFFO and artist, Andrew Yes for inviting Ovando to participate.

Photos by Ovando and Evan Joseph Images.


Love from The New York Times

As a buyer or renter, most of us are all too familiar with the woes and the joys of New York real estate. It’s perhaps less frequent that we approach the real estate market from the perspective of the seller.


Well, never say never: the day might come when you are placed in the position of preparing your home for market-readiness. And this week, the wise voices of The New York Times beg the question,  “Is it worth spending money on flower arrangements for an open house?”

We were happy to oblige with some expert advice on how flowers can bring a space to life and help close the deal. But, as Sandra de Ovando cautions, be careful. “The flowers should enhance the surroundings, not steal the show.”  Read the full feature in The New York Times digital edition. And please do let us know what you think…we’d love to hear your thoughts!


Love from Floral Design Magazine

In our humble opinion, there are only a few floral design publications that capture the crucial inside scoop on the industry: in other words, the point of intersection between the designer’s  art and business. Behold Floral Design Magazine,  the New Zealand publication that speaks to floral design enthusiasts and industry veterans alike, covering an array of topics including everything  from do-it-yourself to marketing strategies to seasonal trends.


The publication has always been a go-to source for industry insights and inspiration for Ovando, hence why we were so honored to be profiled in the March 2012 issue.


The in-depth feature explores Ovando’s design philosophy as well as some of our many other focus areas, including installations, artist partnerships, and a few fun step-by-step flower recipes!


The March issue also highlights select international designers and dives into the ways in which the industry has begun to harness technology and media. (Case in point, the fantastic ebook by Sarah Wilkinson of Sinikka Floral Design. We admit: the thought has crossed our minds. You’ll just have to stay tuned and see…)


And, in the interim, you can download the March issue of Floral Design Magazine right here. It’s a great read and a fun, dynamic industry to follow!


I Dream of Fashion Week

New York Fashion Week is always such a captivating experience: the adrenaline in the styling room; the new breakthrough designer sends his models down the catwalk for the first time; the chic after-party is ignited with conversation of Ms.  Wintour’s favorite look. If fashion week shows us anything, it’s certainly the fact that fashion is just as purposeful as it is ephemeral. Indeed, there is “An Ever Changing Face of Beauty.”


Such is the premise of fashion photographer Sølve Sundsbø’s video installation which premiered at the Park Avenue Armory on February 14th, organized by W Magazine and P&G Prestige.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

Sundsbø aims not only to capture still images of the beauties beyond the lens, but to also bring them to life and imbue them with story and character. Some might even argue that beauty and inspiration are easy to find, but it’s the process of translating this into a living piece of work that presents the challenge, be it a clothing collection, an art installation, or even a floral composition.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

Ovando was honored to be a part of the evening and to have an opportunity to showcase the fruits of our inspiration-to-creation process. Working off of the psychedelic blend of male and female body parts accented with blooming flowers, tree branches and fire, we aimed for something that spoke both to the femininity and masculinity of Sundsbø’s work as well as the fervor of his images.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

We decided to pair a brawny aubergine against fuchsia and violet highlights to convey the interdependent yet juxtaposed relations of male and female. Highlighting these compositions with the seductive hue of candlelight made for a truly enchanting evening.

W’s Stefano Tonchi and P&G Prestige’s Joanne Crewes host an exclusive dinner at The Mark Hotel on upper east side in celebration of The Ever Changing Face of Beauty, an installation by Solve Sundsbo

As they say, a picture is worth a thousand words.

Photos by Billy Farrell Agency


A Valentine’s Day Collaboration with Artist Manuel Pardo

Year after year, there is joyful anticipation amongst design industry moguls and New Yorkers alike as they await the release of Valentine’s Day window displays amongst Madison Avenue’s luxury boutiques. Whimsical one moment, heartfelt the next, these brilliant installations are sure to spark a twinkle as shoppers eagerly search for the perfect gifts for their sweethearts. It’s no secret that Ovando’s window installations are included in this mix. And this year, Ovando’s Valentine’s Day installation is especially exciting…


If you peeked at the photo above, your eye was surely caught by those modern canvases featuring dazzlingly stylish women. (No, our floral & event designers did not suddenly take up painting!) Behold: the work of New York-based artist extraordinaire, Manuel Pardo. Perhaps now you understand why we’re so shamelessly gloating about this year’s astounding installation!


As luck should have it, founder Sandra de Ovando and artist Manuel Pardo have long been mutual admirers of one another’s work. In light of theapproach of such an impassioned holiday, the artists opted to embrace the occasion and put forth a stunning design which pays homage to a love of art as well as an appreciation of both artists’ Latin roots, as seen through the use of bold colors and a stylized take on Mexican terra cotta tiling.

The window installation also features a living-room type set-up including Ovando’s Valentine’s Day floral arrangements, furniture props, and select paintings from two of Manuel Pardo’s series,Mother & I and Tecnicolor, as also recently seen at the New Museum in New York and the Griffin-Linton Gallery in Venice, California. For now, Ovando is also one of a handful of vendors carrying Manuel Pardo’s two-hundred and thirty page art book, Un Universo Soñado en Tecnicolor (A Universe Dreamed in Technicolor), released in June 2011 and being released to Barnes & Nobles come September 2012. The retrospective on Manuel’s thirty-year career also includes essays by former Artforum editor and current MOMA publications coordinator, David Frankel, as well as Mike McGee, Gallery Director at Cal State’s Fullerton Begovich’s Gallery.


So, while we hope you enjoy this two-dimensional rendition of the window (and lovely photos they are!), we would oh-so-much rather you see it in person… It’s the perfect opportunity to get within 3 feet of the modernist works one of this century’s most pivotal artists!

Pictured: Ovando’s Upper East Side boutique located at 19 E65th Street near the corner of Madison Avenue.Ovando_collaboration_Manuel_Pardo4

Photos by Matthew Hanlon Photography


Vendor Spotlight: Modern Declaration

Ovando_arrangements“It’s that feeling when you know you’ve stumbled upon something extraordinary, “ says Daun Curry, founder of Modern Declaration, as she describes her first encounter with Ovando. Oh yes, we know the feeling. It was indeed love at first sight on our end as well when we uncovered the work coming out of the a New York-based interior design firm, celebrated for its love of light and texture.  Recently honored with her 3rd Andrew Martin “Designer of the Year” Award, we were undeniably curious to learn more of the method behind the magnificence. And, upon a recent collaboration with Modern Declaration, we were indeed able to dig a little deeper into Daun’s creative genius…

Ovando: Tell us the story of Modern Declaration. (How is your background, how did you grow the business, etc?)

Daun Curry of Modern Declaration: Ever since high school English class, I have been deeply and personally moved by the poetry of Edna St Vincent Millay. In particular, her poem “Modern Declaration.” It is a manifesto of courageous, unwavering LOVE – a desire and a belief that no one can take what you love away from you. I thought Modern Declaration was the perfect vision for the company.  Declaring my love for all things design.  When I design, it makes me feel alive.  A bit dramatic perhaps, but then, what else would you expect from a designer??

Ovando_arrangements1Ovando: What is it that most inspires your work?

Daun: People, art, fashion, nature, my daughter’s eyes…inspiration is everywhere.  I was in a taxi today and I took a picture of the fender of city bus with my iphone.  The patina of the metal made these amazing organic shapes and gradated hues!  I was like “I want to make that into a patterned silk fabric!”

Ovando: Do you have a trademarked design trick or helpful hint? What is it that distinguishes your work today?

Daun: My helpful hint would be to trust your judgment and remember that balance and editing are always your friends. I am known for my layering of lighting and textures.  I am not afraid to mix it all up.  Whatever feels right, go with it, put it all out there.  You can always make edits.

Ovando: What is your process when it comes to bringing to life a client’s vision? And, if your client doesn’t have any preconceived visions, how do you go about creating it for them?

Daun: When I first meet a client and visit a space, I just listen to them and absorb what is going on around me.  Inspiration is all about feeling for me.  I get a vibe for the energy of the client and the architecture of the space and I start getting visuals in my head.  I am a very visual person.  I don’t read a lot.  I never have.  I see all things from a visual point of view, even letters and numbers.  As a child I thought there was something wrong with me.  It took a long time for me to understand and come to terms with that.  It is actually an incredible gift that I now cherish and lends itself very nicely for working in the design world.

Ovando: What is it you most LOVE about your job? Find most challenging?

Daun: I love what I do.  I am grateful everyday that I get to design and that my work resonates with people.  I also love the relationships I build with my clients.  We become part of each other’s lives.  When a project dies down and I’m not around as much, we miss each other.

Ovando: We loved collaborating with Modern Declaration on a recent installation. Are flowers always a large component of your work? Tell us a bit more about the project and your vision.

Daun: This project was for Moroccanoil co-founder Carmen Tal’s residence.  She grew up on a beautiful estate in Chile and flowers and live plants were discussed from the very beginning as an integral part of the design.  I really wanted to collaborate with a floral designer whose work would compliment the design of the space.  It was late one evening and I was endlessly searching the web for something inspirational and that’s when I found Ovando.  It’s that feeling you have when you know you’ve stumbled upon something extraordinary. Both whimsical and architectural at the same time…an elevated way of looking at flower design.


Ovando: You were recently awarded your 3rd Andrew Martin “Designer of the Year” award. What an honor! It must be so incredible to look back to your days at Parsons when you may have been thinking “One day!”  along with many other young aspiring designers. And here it is! Tell us about your first ground-breaking project and any potential “Aha” moments you may have had along the way.


Daun: It is such an honor and I am truly humbled by all the wonderful experiences I’ve had in this industry.  My first big break came a few years after I graduated from Parsons.  I was hired to decorate a 5,000 square foot loft by real estate developer and entrepreneur Josh Guberman.  Josh is a true visionary and his work in the industry is inspirational. I was a no-name at the time and Josh believed in me, something I will never forget. There was a huge press release party for the opening of the building featuring the loft I had designed.  The exposure I got was incredible and as they say “the rest is history…..”

Ovando: Work aside, what is your favorite thing to do (or not do) every day? Any favorite activities, sayings, personal quirks that your friends love about you but might chuckle about all the same?

Daun: I love cooking dinner for my daughter every night, giving her a bath, bedtime stories……my softer mommy side…..

Getting dressed up and going on romantic dinner dates with my husband……

Going dancing with my girlfriends…..

Loving, laughing, living life to the fullest…..

Ovando: What is your vision for the future of Modern Declaration?

Daun: I love my staff dearly and we all really enjoy working together.  Our common undying love of design always pushes us in new directions . There are no limits.  I want to do it all.  We are currently working on a fabric line and a home accessories collection.

Thank you for chatting with us, Daun! We can’t wait to see what’s next…

Photos by Emily Gilbert Photography

Summer wedding Ovando

A Summer Wedding to Remember

Nestled beside a beautiful English garden and an enchanting 18-acre lake, The Loeb Boathousein Central Park is a truly magical, not to mention classic, New York venue.  It is therefore such a treat each time Ovando is approached to design a wedding in this space!

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A recent client came to us with the request that her floral designs complement the classic look of the venue but also incorporate modern accents which would reflect her personal style. We had just the thing in mind.

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Ovando chose to work with tall lush arrangements and mixed textures which imparted richly elegant undertones. White roses, hydrangea and gerber daises came together to create a romantic and feminine feel, and varied textures were equally dispersed to pay homage to the traditional mixed bouquet.

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Ovando’s design team then accented the arrangement with red roses to achieve stark color contrast and, ultimately, a modern finish. The tapered glass vase was poised at nearly four feet tall and embellished with calla lilies looped within.  Graceful yet bold, the arrangement embraced the best of contemporary elegance.

Summer wedding Ovando4


To translate this aesthetic over to the bridal bouquet, our designers suggested the bride stay with red roses and deep pink callas, blended together for a decidedly chic look.  Artfully combined with Italian ruscus and cascading calla lilies, however, the bouquet began to take on a more classically feminine voice. And upon seeing the big smile on our bride’s face, we knew that the bouquet was just what she had hoped for!

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A big thanks to Sarah Merians Photography for capturing Ovando’s floral designs so beautifully and to the Central Park Boathouse for beauty that continues to inspire us!

Ovando_Donna Karan Style

A Very Merry Holiday, Donna Karan Style

Have we already mentioned how beautiful Donna Karan’s Madison Avenue boutique looks this holiday?

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Apologies if we perhaps sound like a broken record (!), but the holiday installation is always a rousing reminder of the inspiration we so eagerly extract from seasonal fashion.

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And, of course, it’s also a beautiful way for us to embrace this most magical time of the year.

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Wishing you and yours a lovely one.

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English Country Ovando

English Country on the Upper East Side

Last week’s sixty degree weather was certainly a tease. Alas, we find ourselves back in the midst of winter.

Easy fix! Brighten up your home with callas, roses and orchids…and perhaps some stunning English country flair.

Shall we peruse Ovando’s recent residential installation?

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Pink phal orchids on beautiful porcelain pieces. Classic.

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Mixed leaf wrap arrangements full of lush roses, calla lilies, cymbidium orchids and scabiosa pods.  Wonderfully buoyant.

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Tall leaf wrap arrangements sprouting with leaf loops, cymbidium and dendrobium orchids. Perfect elegance.

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We’re eagerly awaiting Spring but we do hope these arrangements brighten your day in the interim!